Presenting INJII, a recent rebranding project I am continuously growing alongside the client. This project for an Indian Byron Bay-based food truck business draws inspiration from the Malayalam word for ginger, injii.

Collaborating closely with the clients, the work focused on curating a culturally significant logo and business name that evoke a strong sense of identity. Additionally, new menus, banners, signboards, and business cards were designed to enhance the food truck’s visual presence.
The design features a rich dark red palette, symbolising the vibrant connection to the ginger flower. A cohesive style across all design material was key to bring together the new logo and its brand identity.